Not Just Multi-Channel—Member-Centric: The Key to Meaningful Communications
Not Just Multi-Channel—Member-Centric: The Key to Meaningful Communications June 15 2025 | By Rod Lowe | Blog In today’s fast-paced digital world, businesses often celebrate their ability to communicate across multiple channels. From direct mail to email, SMS and mobile apps, multi-channel communication is no longer a luxury but a necessity. However, being multi-channel alone […]
Transforming Member Engagement: Timely and Multichannel Strategies for Healthcare Communications
Transforming Member Engagement: Timely and Multichannel Strategies for Healthcare Communications May 15 2025 | By Rod Lowe | Blog Effective communication is at the core of delivering exceptional healthcare experiences. It’s not just about delivering information; it’s about building trust, fostering engagement, and creating meaningful connections that empower members. By focusing on both timely and […]
7 Ways to Lower the Environmental Impact of CCM
7 Ways to Lower the Environmental Impact of CCM April 16 2025 | By Rod Lowe | Blog How well does your legacy CCM system support multi-channel output? Can customers control which documents they want to receive on paper and which they want electronically? Does it allow you to make environmentally responsible adjustments like reducing […]
It’s Time to Automate CCM!
It’s Time to Automate CCM! March 20 2025 | By Rod Lowe | Blog The digital revolution has happened. It is no longer a question of ‘if,’ or ‘when’ but rather how to incorporate automation into your legacy Customer Communications Management (CCM) strategy. Automation is a fundamental shift that can redefine the very structure and […]
Not Enough IT Resources to Support CCM?
Not Enough IT Resources to Support CCM? February 15 2025 | By Rod Lowe | Blog The pandemic spawned a new challenge for businesses. Even after they were healthy and the threat of infection subsided, many staffers did not return to work. Companies suffered from phenomena such as the Great Resignation and Quiet Quitting. The […]
You May Be Missing Your Best Chance to Improve Customer Experience
You May Be Missing Your Best Chance to Improve Customer Experience January 15 2025 | By Rod Lowe | Blog Companies update their websites, incorporate chatbots, develop mobile apps and maybe even dabble in AI. But they may be missing an obvious (and less expensive) way to improve the customer experience (CX). Transactional documents are […]
Unlocking the Benefits of Cloud-Based CCM Solutions
Unlocking the Benefits of Cloud-Based CCM Solutions December 15 2024 | By Rod Lowe | Blog As the digital landscape continues to evolve, businesses must embrace change and adapt to stay ahead of the curve. One area that often gets overlooked is the management of customer communications. Cloud-based platforms have advantages over traditional on-premise customer […]
Managing Document Volume Peaks
Managing Document Volume Peaks November 15 2024 | By Rod Lowe | Blog Scalability issues arise when companies experience growth. An on-premise document generation system must often process increased volumes within a specific time. Even without overall growth, many companies experience volume peaks at certain times of the year. In healthcare in the U.S., open […]
Global Documents: Building Trust and Loyalty with Multi-Language Documents
Global Documents: Building Trust and Loyalty with Multi-Language Documents October 15 2024 | By Rod Lowe | Blog As you conduct business in a global economy, it is important to recognize that English may not be the language spoken by all consumers or end-users with whom you communicate. To successfully engage with customers, whether abroad […]
Explicit and Implicit Personalization Techniques for Transactional Documents
Explicit and Implicit Personalization Techniques for Transactional Documents August 15 2024 | By Rod Lowe | Blog Documents designed for an audience of one are highly effective. Organizations use the data they collect about their customers to improve future communications and boost customer loyalty. Personalization is not just about using a recipient’s name or explicitly […]
