Your Communications Strategy Needs An Upgrade
Your Communications Strategy Needs An Upgrade September 15 2023 | By Rod Lowe | Blog Many companies use a collection of software and utilities they acquired over time to create and produce their customer-facing transactional documents. For example, an insurance company typically maintains one system for producing policies, another for claims, and a third solution […]
Why Pay All Year for Capacity You Only Use In The Peaks?
Why Pay All Year for Capacity You Only Use In The Peaks? August 15 2023 | By Rod Lowe | BlogCustomer communications management software applications give third-party service providers and end-users the power to create and deploy all manner of communications for their clients or departments. Direct mail, transactional documents, social media, and email marketing […]
How Quickly Can You Respond?
How Quickly Can You Respond? July 27 2023 | By Rod Lowe | Blog Responsiveness in all sectors of the economy has decreased because of COVID-19 concerns and the worldwide supply chain turmoil. However, regulated industries like health insurance and financial services must respond to late-breaking regulatory changes even with the unprecedented effects the rest […]
Integrating Customer Communications Management
Integrating Customer Communications Management June 29 2023 | By Rod Lowe | Blog Increasingly, we’re seeing more demand for integrating Customer Communications Management (CCM) into other enterprise systems. As companies map their buyer’s journey, they are discovering more opportunities to communicate with customers. In the past, we tended to think about how to integrate Customer […]
Why Is Being Scalable Important To Customer Communications?
Why Is A Scalable CCM Platform Important? May 04 2023 | By Rod Lowe | Blog What happens to customer communications when a business faces a crisis? Well we should all know because Covid-19 just taught us this lesson. What happens to CCM during a crisis goes something like this: Customer communications become critical Many […]
Covid-19 Sales Communications
Customer communications have been at the forefront during the Covid-19 pandemic. Early communications informed customers of what businesses intended to do to adapt to the crisis. Early Covid-19 communications shared changes in business practices and most reassured continuity. As we get further into the crisis, we now need to start thinking about getting back to […]
Configurable CCM Versus Bespoke?
March 02, 2023 | By Rod Lowe | Blog We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization […]
Cloud CCM Advantages
February 26, 2023 | By Rod Lowe | Blog By 2021 most companies are expected to have cloud-first or cloud-only policies according to Gartner. According to a study by the Cloud Security Alliance, 79% of companies receive regular requests from end users each month to buy more cloud applications with file sharing collaboration, and communication at […]
CCM Trends For 2023
Over three decades starting in the late 1980’s there wasn’t much to talk about year over year when it came to CCM trends. The big trend was best described as slow incrementalism. If you subscribe to no news is good news, well you got a lot of it. As we moved into the 21st century […]
What Is Modern CCM?
December 11, 2022 | By Rod Lowe | Blog We’re hearing many healthcare and financial services organizations asking: What is modern CCM? Most of these companies are struggling with legacy systems that have been cobbled together through multiple acquisitions, and they simply need something better. They’re hearing there is something new out there and they’re all […]
