CCM in the Cloud: What About Security?
CCM in the Cloud: What About Security? December 30 2023 | By Rod Lowe | Blog Third-party print/mail providers and in-house corporate print and mail facilities continue to favor processing customer-facing documents with on-premise solutions because of security concerns. The documents may contain sensitive health or financial information that companies would not want to be […]
You Don’t Need All Those Document Templates
You Don’t Need All Those Document Templates November 17 2023 | By Rod Lowe | Blog Most organizations maintain extensive libraries of document templates. Legacy form generation processes were manual, which led to copying and pasting from one document to another for customization and updating. This practice contributes to a document maintenance nightmare. Which documents […]
Where Does Your CCM Belong?
Where Does Your CCM Belong? October 15 2023 | By Rod Lowe | Blog Traditionally, high-volume document processing is the domain of on-premise software. But those outdated processes are changing. Document centers are re-evaluating the way they work and switching to cloud-based applications. Processing documents in the cloud has distinct advantages. Recognizing the trends and […]
Your Communications Strategy Needs An Upgrade
Your Communications Strategy Needs An Upgrade September 15 2023 | By Rod Lowe | Blog Many companies use a collection of software and utilities they acquired over time to create and produce their customer-facing transactional documents. For example, an insurance company typically maintains one system for producing policies, another for claims, and a third solution […]
Why Pay All Year for Capacity You Only Use In The Peaks?
Why Pay All Year for Capacity You Only Use In The Peaks? August 15 2023 | By Rod Lowe | BlogCustomer communications management software applications give third-party service providers and end-users the power to create and deploy all manner of communications for their clients or departments. Direct mail, transactional documents, social media, and email marketing […]
How Quickly Can You Respond?
How Quickly Can You Respond? July 27 2023 | By Rod Lowe | Blog Responsiveness in all sectors of the economy has decreased because of COVID-19 concerns and the worldwide supply chain turmoil. However, regulated industries like health insurance and financial services must respond to late-breaking regulatory changes even with the unprecedented effects the rest […]
Integrating Customer Communications Management
Integrating Customer Communications Management June 29 2023 | By Rod Lowe | Blog Increasingly, we’re seeing more demand for integrating Customer Communications Management (CCM) into other enterprise systems. As companies map their buyer’s journey, they are discovering more opportunities to communicate with customers. In the past, we tended to think about how to integrate Customer […]
Why Is Being Scalable Important To Customer Communications?
Why Is A Scalable CCM Platform Important? May 04 2023 | By Rod Lowe | Blog What happens to customer communications when a business faces a crisis? Well we should all know because Covid-19 just taught us this lesson. What happens to CCM during a crisis goes something like this: Customer communications become critical Many […]
Covid-19 Sales Communications
Customer communications have been at the forefront during the Covid-19 pandemic. Early communications informed customers of what businesses intended to do to adapt to the crisis. Early Covid-19 communications shared changes in business practices and most reassured continuity. As we get further into the crisis, we now need to start thinking about getting back to […]
Configurable CCM Versus Bespoke?
March 02, 2023 | By Rod Lowe | Blog We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization […]
